15%
Plant-Based Energy CAGR
Projected through 2034, with clean-label demand still rising.
Plant-Based EnergyCoffee Shop FirstFlorida Launch
Brix Plant Energy, Your Growth Plan
Turn Brix Into The Energy Brand Coffee Shops Want.
This proposal shows how we position Brix as the healthier Red Bull replacement, the simpler Lotus alternative, and the most compelling Florida-first energy brand built by coffee shop owners.
16%
Cheaper Than Lotus
$30 vs $35.95 in the same 64-serving format.
50%
More Caffeine
120mg vs 80mg per serving, which matters in an energy category.
$3K
Extra Monthly Profit
At 50 drinks a day, every shop can feel the savings immediately.
Cleaner than Red Bull
Simpler than Lotus
Built for wholesale conversion
Coffee-shop credibility first
The Opportunity
A Fast-Growing Category With A Cleaner, Higher-Margin Pitch.
The market is already moving toward plant-based energy, and coffee shops are actively hunting for better non-coffee menu items. Brix does not need to invent demand. It needs a sharper story, stronger proof, and a site that sells like a premium wholesale brand.
$93.8B
Global Energy Market
A massive category where better-for-you alternatives can win niche share fast.
40K+
Independent U.S. Coffee Shops
A focused B2B market that already understands syrups, pumps, and menu upsells.
$2.03
Extra Margin Per Drink
The difference between Brix at $0.47 and Red Bull at $2.50 per serving.
Built in a real coffee shop
Brix already has the story national beverage brands cannot copy, developed by operators who understand what sells across the bar, the counter, and the afternoon slump.
The moat we amplify
Built By Coffee Shop Owners, Not A Boardroom Brand.
Brix can win because its story and economics match the buyer. Coffee shop owners do not need another syrup catalog. They need a profitable menu item that feels cleaner, fits existing pumps, and gives them a better answer than “we stock Red Bull”.
Why it lands
One concentrate, endless menu combinations
Brix keeps the inventory simple while letting each shop build signature drinks with the syrups it already stocks.
Why it closes
It already has in-shop proof
The product has already been tested at Brix Coffee and has its first external customer with 5 Tampa shops.
Competitive Landscape
Position Brix As The Better Margin Story Against Lotus And Red Bull.
Lotus has category credibility. Red Bull has recognition. Brix wins when the page explains why operators make more money, manage fewer SKUs, and get a story that fits their brand better.
Advantage 1
16% Cheaper Than Lotus
Same 64-serving format, lower retail price, and a cleaner entry point for small operators.
Advantage 2
50% More Caffeine
Brix delivers 120mg versus Lotus at 80mg, which is a real difference in an energy-seeking category.
Advantage 3
A Coffee-Shop Native Story
Brix was made inside a coffee shop, tested on real customers, and speaks the language of operators.
Established plant-based leader
Lotus Plant Power
The #1 plant-based energy concentrate in the US. Sold wholesale to coffee shops nationally with 14+ flavors and 9,000+ reviews. They are the established player in exactly the space Brix is entering.
The incumbent
Red Bull
Most coffee shops stock it but hate the margins and lack of customization, which makes it easy to attack with a cleaner and more profitable alternative.
Ingredient and formula edges
These are not hero decorations anymore, they become part of the conversion story in the exact section where differentiation matters most.
Calmer premium cue
Ashwagandha
Signals a more grounded, elevated functional profile than a generic canned energy drink.
Wellness-forward flavor story
Elderberry
Adds a health-conscious halo that plays naturally in artisan coffee and better-for-you menus.
Functional differentiation
Hydration Blend
Lets Brix talk about feeling better, not just hitting harder, which matters for repeat orders.
Real energy story
120mg Caffeine
Delivers more punch than Lotus while keeping the brand positioned as plant-first and operator-friendly.
| Factor | Brix | Lotus | Red Bull |
|---|---|---|---|
| Format | 64-pump bottle + BIB | 64-serving bottle + BIB | Single cans |
| Price | $30 retail | $35.95 retail | $1.50 to $2.50 per can wholesale |
| Cost per serving | $0.47 | $0.56 | $1.50 to $2.50 |
| Caffeine | 120mg | 80mg | 80mg per 8.4oz can |
| Brand story | Built by coffee shop owners | Established national brand | Mass-market energy incumbent |
| Menu flexibility | 1 concentrate, infinite flavor combos | 14+ SKUs to manage | No customization |
| Wholesale friction | Can be frictionless | Application required | Distributor and storage heavy |
The killer pitch
The Page Should Sell One Simple Outcome, Better Margins.
For most operators, the Red Bull replacement story is the fastest way in. The math is concrete, memorable, and easy to hand to a manager, owner, or buyer.
Interactive ROI calculator
Show the profit story live, not as a static slide.
Dial in a shop's volume and current cost, then show exactly how much more profit Brix can create.
Fastest closing stat
$2.03
Extra margin per drink versus the current cost entered below.
50
10/day200/day
Default: Red Bull
Brix stays at $0.47
Use wholesale Red Bull economics, a distributor quote, or any current in-shop cost. The model assumes 30 selling days per month.
Monthly savings
$3,045
Extra gross profit potential each month from switching at the selected volume.
Annual extra profit
$36,540
The same story, annualized, so the owner can immediately feel the upside.
Margin breakdown
Brix cost / serving$0.47
Current cost / serving$2.50
Extra margin per drink$2.03
Formula
($2.50 - $0.47) × 50 × 30
Why buyers care
More profit, less fridge space, more menu creativity.
What we’ll show
The math, the drinks, the story, and the setup simplicity.
What closes deals
Sample kits, ROI proof, and a polished site that looks wholesale-ready.
What We’ll Build
A Wholesale Growth System, Not Just A Better Homepage.
The site is the centerpiece, but the sales materials, outreach system, and event engine are what turn the brand into revenue. This proposal page is the design proof for that direction.
01
Shopify Redesign
Take Matt’s base store, rebuild the visual system, sharpen B2B messaging, and make the product feel premium enough for wholesale buyers.
02
B2B Sales Materials
Sell sheet, pitch deck, sample-kit inserts, and a clean comparison story versus Red Bull and Lotus.
03
ROI Calculator
A simple tool every rep can use to show monthly profit lift from switching or adding Brix.
04
Email & DM Outreach
A repeatable outbound system for the first 200 Florida targets with clear proof, math, and offer positioning.
05
Event Strategy
Sample-led growth through local events, coffee industry touchpoints, and a tasting-first playbook that actually scales.
06
Wholesale Pricing System
Tiered pricing structure, subscription model, and introductory offers designed to reduce friction and encourage volume orders.
30-Day Quick Wins
Ship Credibility First, Then Build The Outbound Machine.
The first month is about making Brix look ready, then using that polish to start real conversations with Florida operators. The order matters. Better presentation makes every tasting, follow-up, and cold email hit harder.
Week 1
Polish the Foundation
- Finish the Shopify site
- Lock the homepage pitch
- Create the one-page sell sheet
- Build the first Florida target list
Week 2
Build the Sales Stack
- Launch the ROI calculator
- Design the 5 to 7 slide deck
- Write the 3-email sequence
- Stand up a clean wholesale inbox
Week 3
Start Florida Outreach
- Email the first 50 shops
- Call the 15 warmest operator leads
- Drop off sample kits to Tampa prospects
- Book the next local event slot
Week 4
Tighten the Loop
- Ship sample kits
- Follow up fast
- Capture buyer objections and testimonials
- Refine the pitch from responses and conversions
Engagement Options
Two Ways To Move Fast, Depending On How Much Lift You Want Us To Carry.
We can start with the website and launch assets, or step in as the fractional growth layer for Brix. Option B is the recommended path if the goal is to build the sales machine without hiring a full internal team yet.
Option A
Website + Sales Stack
One-time
$15,000
- Shopify redesign + conversion polish
- Sell sheet + pitch deck
- ROI calculator build
- Two months of post-launch support included
Option B
Full Fractional CMO
Recommended path
$6,000 / month
Plus incentive considerations
3-month minimum commitment
- Everything in Option A
- B2B pipeline and distributor strategy
- Sampling, outreach, and regional growth leadership
- Revenue share or equity participation available
Next step
If This Direction Feels Right, We Start With The Website & Sales Stack Immediately.
Send the Shopify handoff, choose the engagement lane, and we will turn Brix into a wholesale-facing brand that looks as strong as the product pitch already is.